Let’s be straight here – snowboarding is cool. It’s like punk is to rock and roll, or like the edgy kid at the disco to the preppy jock. In fact snowboarding culture and clothing owes a lot to other board sports such as surfing and skateboarding. And, in turn, skiing has adopted a lot of the styling and even attitude of snowboarding.
Basically, what I’m getting at is that if you’re going to snowboard, you probably want to look the part. You want to look like a cool snowboarder, and that means knowing who the cool snowboard clothing brands are and ensuring you rock the apparel and snowboard jackets that will not just look the part, but last you several seasons too.
The actual list of great snowboarding apparel brands keeps on growing, and there are options from the budget end all the way to the premium price range (of course).
If you wanna style out the slopes this winter, or even rock some cool snowboard clothing in your hometown, these are the brands you need to add to your wardrobe.
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The best snowboard brands
These are the cool kids of the snowboarding labels. If you want the best, you wanna look cool and you want solid gear that will last you more than a couple of seasons, one of these will be your go to.
Burton
When it comes to the best snowboard gear brands, Burton undoubtedly deserve a spot at the top. As the pioneer of modern snowboarding, Burton’s edgy designs and functional apparel are unparalleled. In fact we’d go so far as to say that Burton are the definitive brand when it comes to snowboarding gear.
Known particularly for their innovative snowboards, Burton also produces a stellar range of sturdy snowboard jackets, high-performance boots, and smartly-designed accessories, making them a one-stop-shop for your stylish snow sports needs.
The snowboard clothing and jackets are usually simple and stylish, with dark or muted colours, sometimes including a dash of camo or and edgy pattern.
If you want to look the part, and you want the best snowboarding gear, Burton are basically ground zero. Burton also offer the full range of snowboard gear, from jackets, hats, gloves and goggles; through to more hardware elements such as snowboards and bindings. To add to this, Burton are also a B-Corp, meaning they have the highest standards when it comes to sustainability, sourcing and their approach to the world of global trade.
Interestingly, despite being one of the snowboarding originators and an independent brand, Burton do have some detractors. Many people feel that they have ‘sold out’ in some ways, and that they operate some negative policies such as buying up competing brands only to dissolve them. Whatever the politics, there is no question that Burton are one of the best snowboard clothing brands and their gear is top quality.
Browse Burton Snowboards online.
Patagonia
Patagonia are one of the first names in adventure clothing, with the brand founded by climber Yvon Choinard in 1973 as a result of several years making climbing gear. With this mountain pedigree, Patagonia is also well suited to snowboarding adventures.
What makes them one of the best snowboard clothing brands is that Patagonia focused on quality and reliability through environmentally conscious production. Their backcountry-focused jackets not only offer top-tier performance but also contribute to sustainability, an initiative that places Patagonia well above many competitors.
Patagonia ski and snowboarding gear is reliably high quality. Known for their durability, comfort, and warmth, all Patagonia clothing is covered by a lifetime guarantee – a nod to the brand’s resistance to today’s throwaway culture.
While Patagonia isn’t a snowboard brand specifically, they have plenty of cred that you’ll look cool af if you rock one of their jackets.
Check Patagonia snow and ski range.
Volcom
Board sports brand Volcom have a background in skateboarding and surf. Their Californian styling and attitude definitely makes them one of the coolest snowboard clothing brands on the block.
And while you might worry that there is a bit too much style over substance, you don’t need to worry with Volcom. Their snowboard gear might be relatively affordable, but is very much premium in both design and performance.
In fact, as well as their snowboard jackets, we also think their snow pants and salopettes are top notch too.
The Volcom range of snowboarding clothes includes everything from base layers, goggles and jackets right up to actual snowboards.
Check out Volcom Snowboarding range.
Picture Organic
Picture Organic are a relatively new French sports gear brand with a particular focus on snowboarding. Their focus on sustainability and recycled materials is a nice touch that contributes to their nature loving image, and they are also a B-Corp company.
What makes Picture Organic a cool snowboard clothing brand is their simple styling, solid construction and commitment to quality. In fact Picture Organic are one of our favourite brands with great styles in many of their various outerwear ranges. They also remain an independent rider owned brand, which is often one of the key factors when it comes to cool snowboarding clothing.
If you wanted to kit out in full snowboarding clothes, we think Picture have tons of great clothing to choose from. They also have a focus on street clothing too, with everything from lifestyle clothing such as trousers, fleeces and puffer jackets, up to the more technical snowboarding jackets, gloves and mittens, face masks and base layers.
Check out our Picture Organic jacket review.
Their snow pants and salopettes are also excellent, and if you want to stay warm with maximum comfort, Picture are the real deal.
Another cool thing about Picture Organic. They offer the opportunity to rent their apparel when you’re heading off on your next snowboarding adventure – try them out.
Find Picture Organic gear on Amazon.
Oakley
Wait, aren’t they a sunglasses brand? Yup, Oakley also make some pretty cool snowboarding attire too.
In fact, while Oakley are often overlooked in discussions about snowboard coat brands, we think they deserve a special mention. Oakley’s innovative, well-crafted line of ski goggles and helmets offers high-definition optics, ensuring reliable durability and comfort without sacrificing style and performance.
However we also love the cool styling on their snowboard jackets, which are mostly simple and solid colours.
And of course, they’re also a great option for snowboard goggles, as well as helmets, gloves and other snowboarding attire and accessories.
Check out Oakley Ski Gear on Amazon.
Jones Snowboards
It doesn’t get much cooler than snowboarding icon Jeremey Jones, founder of Jones Snowboards. And, as you’d expect, Jones Snowboards supplies top quality snowboarding gear with a focus on sustainability, making them both a super cool snowboarding brand and an eco friendly option too.
Jones snowboard jackets tend to be made from recycled and sustainably sourced materials, and use PFC free waterproofing.
Styling wise, their focus is on simple colourways, often organic colours. They’d look equally as cool on the slopes or apres as they would as part of your winter high street outfit at home.
Shop Jones Snowboards gear at Blue Tomato (often discounted or on sale), or check the full range at Jones Snowboards.
Quiksilver
As a brand with their roots firmly on their board, surf brand Quiksilver a definitely a cool option for snowboarding in style. Their jackets offer great protection, technical performance, and come in a bold colour way to ensure you look snappy on the hill.
We love the cool aesthetic of Quiksilver gear, and we can also testify that this is the kind of snowboard jacket and apparel you want when you’re carving up the backcountry.
As well as offering an excellent collection of jackets, they also stock outerwear from ski pants, gloves and goggles, to ski and snowboard rucksacks.
Browse the full Quiksilver snow sports range on Amazon.
The North Face
Known for their high quality outdoor wear, The North Face delivers superb functional designs without compromising cost-efficiency. Their extensive collection includes a great selection of snow sports friendly styles that will suit riders of all types. Offering high levels of all weather protection and warmth, alongside quality garments, the North Face snow range will keep you warm all day long.
While The North Face might not win points for being the coolest snowboard brand on this list, they do win points for top quality and functionality. In fact we rate North Face for quality snow wear in general.
We especially rate their snow pants and other protection layers such as powder hoods, gloves and mittens, beanies and base layers.
Browse the full range of The North Face snow sports gear.
686
An independent snowboarding clothing brand with over 30 years of heritage in the industry, 686 are both cool, sustainable and technically excellent. Their gear tends to be stylish, and wouldn’t look out of place on the high street, with a mixture of patterns, muted colours and varied fits. Some of their jackets and hoodies are a little on the psychadelic side, and some of them are currently even sporting heavy metal motifs such as Iron Maiden. But if you’re looking for something a little different, we think 686 are a great snowboard clothing brand to check out.
686 are also B-Corp registered, for those looking to ensure they’re picking a brand that is aligned with environmental concerns.
Check out 686 snowboard clothing on Blue Tomato.
Horse Feathers
An independent stalwart on the scene, Horse Feathers have been creating funky sports wear since 1993. While they are very much focused on snowboarding, and they are definitely a snowboarding brand, they do also cater to other outdoor activities too.
And while they do offer premium equipment and attire, their prices are very much in the affordable end of the scale, making them (at least in my eyes) a relatively budget snowboarding brand option. You can get an absolutely excellent snowboarding jacket from these guys for around €135 – although they do also ride up to the higher end of the pricing spectrum too.
Of course, their range also features ski pants, gloves, goggles and the whole shebang for you snowboarding packing list.
Browse the full range at HorseFeathers.
Bonfire
One of my first ever snowboarding jackets was by Bonfire, and I thought it was suuuuper cool. And despite the fact that this US snowboard brand are not actually that expensive, compared to others on this list, their gear is definitely pretty premium.
Their jackets are very much of the cool snowboard fit, and they often have fresh colourways and patterns. Of course, they feature the essential technical features such as 10k waterproofing, breathability and snow skirts.
As well as stylish snowboard jackets, they also feature a solid line up of snow pants including bib pants (aka salopettes).
One more thing. They only ship within the US at the moment, but you can often find them stocked in snowsports shops in the Alps too (sometimes)>
Browse Bonfire apparel online.
Quality budget snowboard brands
Snowboarding holidays aren’t cheap – we get it. And so sometimes you just need some quality gear that will keep you warm, has all the features you need and still looks cool enough that you won’t look like the last kid picked at football. We think these are all decent snowboarding attire brands, meaning good quality and cool styling, at an accessible price point.
DC
Another hybrid skate/boarding brand, DC are very much rooted in the culture of snowboarding making them a cool snow wear option. They also make snowboards, boots and other essential snowboarding apparel, so they’re much respected in the scene.
As for technical jackets and snowboarding apparel, DC offer some great gear which tends to be pretty stylish in relatively muted colours. Their snowboard jackets in particular would look great both as part of your slope side attire, at your apres ski party or even wearing around town during the winter months.
Another benefit of DC gear is that it tends to be pretty affordable by snow sports apparel standards, making them a great option for a cool brand at a low cost.
Browse DC snowboard gear at Blue Tomato.
Dare2B
If you’re looking for affordable snowboarding gear that still has that cool riders style, then Dare2B will fit the bill.
This British adventure sports brand showcases an extensive range of affordable, technical snow apparel that combines modern fabrics and technology. Their snowboard range truly embody the “performance made playful” mantra, highly valued among the best snowboarding clothing brands. In fact we think that Dare2B are a good snow wear brand with some cool styles.
We rate their ski trousers too, if you’re looking for a comfortable and affordable pair of snow pants to see you through the season. What might tempt most people to Dare2B is the low prices, which are often a bargain compared to other brands on this list.
You’ll also find all your essential snowboarding gear from base layers and beanies, to gloves, snow helmets, and snow boots.
Browse the full Dare2B snow sports range.
Surfanic
Surfanic, a UK-based brand, stands firm in the sector of snow gear brands with high-quality, value-for-money ski and snowboard clothing. Combining durability, comfort, and style, Surfanic focuses on creating “fun on the mountain” outfits for every winter sports enthusiast, regardless of skill level.
While you might not be getting a well known brand, they do offer the right snowboard gear to see you through those variable (and often freezing) weather conditions.
What’s more Surfanic are both affordable and offer a full range of snowboarding apparel. From snow pants and base layers to goggles and socks, you’ll find everything you need for your winter adventure.
Dope Snow
New brand Dope Snow are have had a meteoric rise as one of the coolest fashion snowboard brands, with some seriously stylish jackets, snow pants and apparel.
And while you think that might also translate to expensive, actually, Dope Snow are one of the more affordable brands too. Sitting somewhere inbetween well priced and premium. And considering you get gear designed to withstand the rigours of winter and to look cool on the slopes too, it’s worth checking out Dope Snow. We do think that Dope Snow offer excellent styling and affordable gear – as evidenced by the fact that you’ll see them pretty much everywhere on the slopes.
Some more serious snowboarders feel that their gear is mostly fast fashion focused, and isn’t designed to stand up to the rigours of hardcore action on the slopes. Truthfully, the hardcore of snowboarders do turn their nose up at this brand, which might dent their cool snowboarding brand credentials – but we actually think they’re pretty cool and we’d happily rock one of their jackets or hoodies.
Dope Snow snowboarding jackets come in a range of pastel style colours as well as quite out there patterns.
And their t-shirts, snow pants, gloves and snowboarding apparel is all very well priced.
Is high street snowboarding gear any good?
There are several brands which don’t fall into the ‘cool’ snowboarding brands category, but they are perfectly functional and ideal if you’re in a rut. For example, your £200 set of snowboard pants are ripped, and you’re flying out in 2 days?
No problem. A trip to Millets or Trespass in the UK, or Decathlon in Europe for a set of £40 snow pants is totally reasonable. Does anyone care if you’re wearing Volcom or Burton snowboarding pants anyways?
Over the years I have owned gear from high street stores such as Trespass, GoOutdoors, Mountain Warehouse, Sports Direct and Decathlon. Most of it has been fine, especially the base layers and ski socks. I even rocked a pair of Nevica (Sports Direct) snowboarding gloves for a few years, which were, well… Adequate.
This is also the case with budget ski goggles. Sometimes, you just need something that works and isn’t gonna break the bank, and sometimes gear from the high street will do just fine.
The trade off really is in price and durability. If you need to get kitted out and you don’t have a spare £300 for a jacket, or £200 for snowboard trousers – yeah, get yourself down to the high street. You’ll pocket extra money for on the mountain fun at the expense of looking like one of the cool kids.
But hey. You’re going snowboarding, so you already are one of the cool kids 😉
Which is the best snowboard clothing brand?
If you’re looking for the best snowboarding gear, we think Burton are your go-to. They’re the original snowboarding brand and offer a comprehensive range of quality winter wear designed to perform on the snow and look awesome too. Burton are also B-Corp certified, like many of the brands on this list, which adds to their sustainable appeal.
However, when it comes to looking cool on the snow, whether you ski or snowboard, we think plenty of the other brands on this list will fit the bill.
We love Volcom’s street styling, Picture Organic’s French chic, the affordable and stylish vibes of Dare2B and the hip hop attitude of Dope Snow.
I guess, at the end of the day, if it keeps you warm on the snow and lasts you more than a handful of seasons then that’s what matters.
Planning your next snowboarding trip? Check out our guide: Where to snowboard in February.
